Daebak Korean Noodle by Shinsegae

The Daebak Korean ramen is now in Malaysia. In January 2018, Mamee-Double Decker (M) Sdn. Bhd first publicized its new Daebak ramen instant noodle in Seoul at a press conference on the company’s involvement in the 2018 Winter Olympics’ halal kitchen. Back then, Mamee Director of Corporate Strategy and Finance Vuitton Pang Hee Cheah said the new noodle would be officially launched in Malaysia in April 2018 with a soft launch in March 2018. Deabak (대박) means ‘awesome’ or ‘the best’.

Premium pricing, Korean quality, certified halal

The day has finally come for Daebak to meet Malaysian consumers. This made-in Malaysia Korean ramen is now available at selected retailers in the country. As a product of the Shinsegae-Mamee joint venture, Daebak is priced at a premium at RM 19.93 for a 4x147g pack of Spicy Kimchi soup noodle and RM 19.93 for a 4x159g pack of Spicy Fried Chicken dry noodle.